Banner advertising on the Internet is one of the oldest forms of ads online. Some Internet mavens have suggested that banner ads are no longer effective, citing banner ad blindness. But others say that, while banner ads have a low click-through, those who do are highly motivated consumers. Because every business is different, it stand to reason that banner ads may still be effective.
For more tips on web banner advertising, check out this informative video. Marketing experts discuss the pros and cons of banner ads, but the jury is ultimately still out.
My suggestion for businesses new to the web to do some testing to see if web banner advertising can tow the line.
A lot of companies have joined in the “Green” movement. But even if they have, companies must let the public know this. Green products and services are in high demand by consumers. As a result, there is a growing need for green PR, no matter what type of industry it is. Marketing a company’s green involvement is essential these days to gain the general public’s favorable view of a complying business. Great publicity is critical to a successful business.
Hubpages is a website builder that allows anyone to easily and quickly add their content to the web. Hubpages are built using a system that allows you to add your own text, photos, videos, news and links utilizing easy to use modules. If you are an article for your hubpage you simply choose the text module and begin writing your content. The modules can be easily modified or moved as you see fit.
Hubpages are great as a supplement to your regular websites and blogs. Webmasters want traffic to their websites and blogs and using a service like Hubpages to generate added interest for your product or niche site can only help bring in new visitors. The social aspect of hubpages can help you to generate interest to other sites that you may own as a webmaster.
Broadband marketing wars are breaking out in Austin. Companies like at&t and time warner are in a heated battle for market share and it looks like they will go to any extent to sign up new customers. At&t recently launched a new marketing & publicity campaign that takes big screen flat panel screens to house parties to showcase their latest Uverse offering.
Both companies are also offering aggressive discounts & offers to entice new or switching customers. Sometimes it takes an unconventional marketing approach to really stand out from the crowd. Time Warner and Comcast have always kept their eyes out for at&t’s phone and internet offerings. But withe the introduction of their new digital TV offering, there is a whole new playing field.