July 5th 2008 Web 2.0 Definition is About Values
Over the last few years, many bloggers have tried to define Web 2.0. Most list the new software applications that are changing the face of the web. However, a better approach to understading what web 2.0 means is to stick close its values of networking, trust, interactivity, and multiplicity.
A web 2.0 definition based on values is exactly how this generation of marketers is approaching the subject. Businesses should make moves that are lead by values, not simply technological innovations.
Another element of Web 2.0 reflects how integral the web has become for people’s every day lives. Here the focus on software is appropriate, because these technological advances have helped mesh business practices with the powerful thirst for information.