June 24th 2008 Banner Advertising - Is it Worth it?
Banner advertising on the Internet is one of the oldest forms of ads online. Some Internet mavens have suggested that banner ads are no longer effective, citing banner ad blindness. But others say that, while banner ads have a low click-through, those who do are highly motivated consumers. Because every business is different, it stand to reason that banner ads may still be effective.
For more tips on web banner advertising, check out this informative video. Marketing experts discuss the pros and cons of banner ads, but the jury is ultimately still out.
My suggestion for businesses new to the web to do some testing to see if web banner advertising can tow the line.